Blackberry, HTC and Sprint Target Apple iPhone

September 15th, 2008 | by Rob Enderle

The iPhone is finally patched, or at least we think so, possibly, we’re pretty sure... OK, we wouldn’t bet our lives on it. The 3G iPhone, surrounded by complaints and lawsuits, was hardly Apple’s best effort. But even so, it remains one of the most popular phone products ever created. It amazes me that the phone manufacturers weren’t able to come up with truly competitive products. That is until now.

Of course, if we actually ask a numbers firm, we find out that the iPhone (despite all the hype) is still a niche player.

Both the Samsung Instinct and LG Dare came very close, but both had their own unique issues. I do know several people who have the Instinct and swear by it, and I understand its sales numbers would have set records for its class if the iPhone hadn’t already broken those records months ago.

But four phones are now ramping to market that have enough advantages over the iPhone to actually give it a run for the money. The HTC Touch Diamond and soon to arrive Pro, as offered from Sprint, and the new Blackberry Bold and Storm . What makes the Blackberry products really interesting is the recent partnership with Slacker, arguably the best music service for people who don’t like to work at managing their music or paying for lots of tracks. And, based on iPod refresh rates (most people load new music very rarely,) that may be most of us.

 

Sprint HTC Touch Diamond

I’ve been using the unlocked version of the HTC Touch Diamond on and off for some time now. It is a great little phone: Smaller than the iPhone and different enough so that people come up and ask about it; I’ve been impressed with how nicely it works. I was actually able to leave my camera at home and use it on one of my trips, though I did miss having a flash in one instance. 

The big problem though is that the battery life was close to iPhone’s. In another words, if you did anything but use it just as a phone, there was a good chance it would be dead before your day was over with. The Diamond has a really addictive game on it, but play that game for an hour or so, and the phone would be running on vapors.

Sprint specified twice the battery for their version of the phone, and this makes all the difference in the world. I’m all for thin, but while the Sprint version is more like a traditional candy bar phone in terms of dimensions (a little thicker than the new iPhone but much smaller in the other dimensions,) I’d rather have a thicker phone than a thin brick. 

With me unlocked Diamond you don’t get any services, and the Sprint music and video services are actually rather nice. It’s not really iTunes, but it works more like a portable TV. Also, for an extra fee, you can use the Sprint phone as a high speed wireless modem for your PC, and this is really handy. Right now, AT&T isn’t letting people do the same thing with their iPhones, (and given how saturated their network already is, that is probably for good reason.)

I still miss having a keyboard and a camera flash, though, which is why my dream phone from HTC is still the new Touch Pro coming from Sprint in a few weeks. I just started using this new Sprint version, and like it much better than the old unlocked phone so far.

 

RIM Blackberry Storm with Slacker

RIM has nearly as loyal a following as Apple, and has actually gained market share along with Apple during the first year of the iPhone. Few Blackberry users apparently moved to the iPhone, and they got more new ones than they lost by a significant margin. This is because, of all of the smartphones on the market, businesses like the Blackberry best, and businesses buy more smartphones because of the high cost of the related services, than individuals do.

But Blackberry’s sucked when it came to music, didn’t have a good entertainment experience, and their phones just weren’t in Apple’s league when it came to how they looked either. Well, that was then, and now RIM is bringing to market their Blackberry Bold and Storm, both of which are distinctly RIM in terms of user experience and nearly Apple quality on appearance.

RIM does a better job with email, and for those who really like music, may have a better solution than iTunes with the recent announcement of a partnership with Slacker. I’ve used Slacker for some time now on the company’s own poorly designed hardware, and for me, it is vastly better than iTunes or any of the traditional services because I never have to manage my music anymore; it’s always fresh. Slacker gives you your own custom radio station, either free with commercials, or for with a nominal fee with no commercials.

Given that most folks who have iPhones and iPods rarely refresh their music, I think they would actually find Slacker better, if it weren’t for the impression that iTunes must be best.

Now couple this with the new RIM products and traditional RIM services, add a much greater willingness for your company to reimburse you for phone charges, and you have something that people who don’t have an iPhone might actually prefer.

 

Wrapping Up

There are a lot of great alternatives to the iPhone coming to market in the fourth quarter. Last year, people just didn’t get the services aspect of the iPhone. Now people are getting it, though the Apple Applications Store is still an unmatched advantage, with Google’s soon-to-arrive Android phone the most likely to close that gap first.

You now have a number of choices of both phones and carriers. AT&T isn’t the best, and if you blend the two, as you should, you may find one of these new phones are vastly better than the iPhone for you. They are worth checking out as most will hit store shelves over the next few weeks. Good hunting!


Post Your Comment...Comments

RX8 on Sep 15th, 2008 at 9:49 AM:

The Blackberry Thunder looks interesting to me, definately the closest looking phone to the iPhone. Will it only be available on Verizon though? Would like to see if AT&T will offer it.

Ian Bell on Sep 15th, 2008 at 9:51 AM:

I personally will be getting the Blackberry Pearl Flip when it comes out to AT&T (hopefully it will).

The thing that worries me about HTC though is their lack of long-term support for applications. I like how the Apple community and fan base is always keeping their product fresh with new apps and the like. I just don't see that happening with an HTC product. I can see the following as you mentioned, pushing the Blackberry forward though.

Riaz on Sep 15th, 2008 at 9:27 PM:

No disrespect Ian, but you have no idea what you're talking about. The Diamond isn't an 'HTC' phone. Sure, that's the company that makes the hardware, but the phone is a Pocket PC (PDA) that runs Microsoft Windows Mobile 6.1. Windows mobile has been around for almost a decade now, and has consistently been kept "fresh with new apps and the like" over that time by Microsoft, various third-party software companies and end-users. The iPhone's SDK has only been out for a matter of months, whereas you've literally got YEARS worth of applications that have been developed for WM. Stack this on top of the near-fanatical forums that exist to support windows mobile devices such as the HTC Diamond specifically (ppcgeeks.org comes to mind immediately) and you pretty much have a limitless device in your hand. I personally have the HTC Touch and use it as my voice guided GPS when i'm in the car, stream music from my laptop when I'm working out, watch TV from a tv tuner card installed at a desktop at my home, play tons of games and still get to use Microsoft Exchange for all organizing/scheduling/email/etc. The problem is Windows Mobile has never been as flashy or intuitive to use as the iPhone is, but trust me, the fan base has never been lacking.

Ian Bell on Sep 16th, 2008 at 9:29 AM:

Hi Riaz,

Totally understand that there are fan sites and communities out there for Windows Mobile, I was not disputing that.

Maybe I should have specifically mentioned support for Windows Mobile instead of the hardware, but in my opinion (take it for what it's worth), the close integration in hardware and software is why the iPhone is gaining marketshare at such an amazing pace.

Windows Mobile could be the best OS out there, but if it does not have a strong hardware counterpart, it will fail. That is why RIM and Apple make their own phones/software and why they are pushing Windows Mobile out of the space.

Also, when was the last time you heard the general consumer refer to Windows Mobile rather than the phone it's on? It just doesn't happen.

TechFreak on Sep 16th, 2008 at 12:53 PM:

Riaz - Are you serious? Windows Mobile is dying...it works like crap, the OS constantly freeze up, and the phones that run it looks like bricks from the 80's.

Jason Howard on Sep 19th, 2008 at 11:59 AM:

I wanted to comment on this windows mobile topic...

The one reason I think the iPhone is cool (I have a Blackberry) is the ease of getting applications for it. Not only that, but there are tons of apps, and tons of free ones (this is important!)

Having free apps gets people using the iPhone in new ways. It will open them up to actually spending money to buy apps. And Apple made it so easy to get and install the apps by doing it through the phone. How much easier can it get?

I hate trying to find anything for my Blackberry. I had a Windows Mobile phone, and I hated it. I like my blackberry, but I now find myself wishing I could get applications for it as easily as the iPhone.

My wife has an iPhone, so I've been able to play with it a lot. I'm tempted to get one, other than I don't know how good the Exchange support is for it.

dubb on Oct 6th, 2008 at 4:50 PM:

Unfortunately, there is no single perfect answer. That's why I'm typing this on my HTC Mogul while my BB Pearl is on standby in my pocket. For me, the iphone was no longer in the running once I found out about the terrible battery life and that battery replacement isn't possible by the end uder. Deal breaker. My HTC battery life is dismal compared to the marathon runner of the industry, BlackBerry. But I keep an extended life battery on standby.

Scott on Oct 29th, 2008 at 7:31 AM:

The Exchange support for the iphone or any other phone using wireless activesync works really well, assuming you have setup your exchange server to work this way, which can get complicated. The most secure way to do this is using SSL, but it definately complicates the exchange setup by enabling this, and it will require the installation of a certificate for your exchange server. But as I said, once the exchange server is configured, it works great.

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