Digital Trends

Greenpeace has praised Apple for eliminating PVC and BFRs in its new line of iPods, but still wants more from the company.

Apple has changed its iPods and Greenpeace couldn’t be happier. The environmental organization has come out with praise for Apple as it’s eliminated PVC and BVRs – brominated flame retardants – from the new models announced this week.

"Greenpeace believes that the latest-generation iPods are significantly less toxic than before," it said in a statement.

"Further, it shows - once again - that there is absolutely no reason why a high-performing electronics product needs to be toxic in order to be popular, effective and affordable - these are the cheapest iPods yet."

Apple has made a major point of working to eliminate toxic materials from its products and has trumpeted that in announcements. But Greenpeace isn’t letting the company sit on its laurels. In the same statement, Greenpeace international campaigner Casey Harrell states:

"We hope that this is only a teaser of what is to come, and that we will see more of the same with all future product announcements, from iPhones to Macs."

"What we'd really like for Christmas is to see Apple remove toxic chemicals from all its products, and announce a free, global recycling scheme. Now, that would make a very tasty green Apple indeed!"