Digital Trends

Mobile network T-Mobile is ringing them changes in Europe, and the big one is that it’s changing from Google to Yahoo as its mobile search provider, which has to come as a boost for the ailing search giant.

Not only with T-Mobile adopt Yahoo OneSearch, it’s inked partnerships with YouTube, MySpace, Bebo and Flickr, tapping into the burgeoning market for social networking, according to Vnunet.

Christopher Schläffer, group products and innovation officer at T-Mobile, said,

We are moving away from the web to something new. We are going to push the answers to the screen [from a] federation of content sources including the device portal, local search and people and community search. With Yahoo, we combine our joint innovation power to bring the mobile internet even closer to our customers. OneSearch is a prime example here."

 

As if all that wasn’t quite enough, T-Mobile will also be working with a number of instant messaging services, and has dropped data roaming charges in Western Europe to encourage the use of their new services.