Google Broadens Mobile Search
January 31, 2008 | by Christopher Nickson
After success in the US, Google has launched its improved mobile search in Canada, France, Germany and the UK.
Do mobile services have the potential everyone believes? Google certainly hopes so. Last year it launched Android, its OS for mobiles, as well as offering a new search service for phones in the US.
Now, with faith in the future, it’s launched that bigger and better (but actually more local) mobile search service in four other countries – Britain, Germany, France and Canada, as well as setting up engineering groups on both sides of the Atlantic to come up with new mobile applications, according to the BBC.
Where people searching Google on mobiles had to be specific about search types or make their choices between images, websites or local results, the new search should offer the most relevant results from a number of different information sources.
"Mobile search is more about seeking than browsing,” a Google spokesman said. "If you are looking to buy a digital camera then you are not going to do all the research for it on your mobile phone - it's not practical. But if you are looking for a restaurant and you are out and about, it's as easy to access the number and address on your phone as it is to call a directory service."
By remembering the recent locations where a user has searched, subsequent searches can be automatically geared to that area, as Google believes that users tend to use mobile searches for information like restaurant and cinema listings.
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