Dell Signs Another Retail Agreement
December 24, 2007 | by Christopher Nickson
The computer maker signs a deal with one of Europe's largest retailers.
In its continuing march to march product available in retail outlets, computer maker Dell has signed a deal with Tesco, which owns stores in England, Ireland, Poland, Czech Republic and Slovakia, to sell its desktop and laptop machines starting next month.
"With over 13 million customers per week shopping at Tesco's stores, this deal will result in substantial exposure for Dell's brand and products," Mark Ormerod, vice president and general manager of consumer business for Dell's Europe, Middle East and Africa operations, said in a statement.
It follows from CEO Michael Dell’s vow to get product into the top two retail stores of 20 different countries. But it’s hardly the first time Dell has made such a deal. The company’s computers are already in Wal-Mart, Best Buy and Staples at home, as well as in stores in Singapore, China, Japan and Europe – a total of 10,000 stores worldwide.
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