eBay And Yahoo Japan Join Hands
December 12, 2007 | by Christopher Nickson
A pair of auction giants come together to benefit buyers and sellers everywhere.
Seven years ago eBay entered the Japanese market. Two years later it was forced to retreat, tail firmly between its legs, unable to compete in a country where the online auction market was dominated by Yahoo Japan.
But what a difference time makes. Now the pair of titans have agreed to work together in the online auction business in Japan, according to an Associated Press story, in a move that will make it easier for Japanese to buy goods from elsewhere and for international consumers to get their hands on Japanese items.
Yahoo has said that Japanese will be able to bid on eBay items via the Yahoo auction site by March, at the new Sekaimon site, to be run by NetPrice. A few months after that, a special eBay site will allow outsiders to bid on items up for grabs on Yahoo Japan’s auction site.
Language has always been a major problem, and the companies say they will be able to bridge that, benefiting consumers everywhere. Although Yahoo dominates the Japanese online auction market, in others parts of the world it’s dwarfed by eBay.
For eBay this marks another Asian partnership. It already has a joint venture in China and is planning another in Thailand, with the possibility of a further venture in Vietnam.
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