Digital Trends

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Toshiba

Toshiba held their annual line show this year in sunny New Mexico at the luxurious Hyatt Tamayo in the exclusive Rio Rancho section of Albuquerque on May 19^th.  As always, Toshiba put on a terrific show with the theme this year being advanced technology.  Since the location for the line show was New Mexico, Area 51 was invoked as the ideal location for keeping advanced technology secrets.  Toshiba married the advanced technology concept with their integrated marketing message that "Image is Everything."  And, for Toshiba, it certainly is!

Television

Micro-Display DLP

Toshiba will be rolling out a full lineup of 11 new DLP rear projection TVs in both their TheaterWide Series and Cinema Series lines.  Toshiba will offer both 720p and 1080p resolution models.  The 720p sets will utilize a new TALEN Light Engine.  The 1080p sets will use Toshiba's new TALEN X light engine with Xtreme BLAC (Black Level Aperture Control), which incorporates advanced design and technology to further enhance the home theater experience.  Both light engines are enhanced with DEEP Picture (Digitally Enhanced Engine Performance) technology, which reportedly creates sharper and more vibrant images.  A key video enhancement feature is Toshiba's proprietary PixelPure AT (Adaptive Technology) digital video processing, which includes motion adaptive de-interlacing, adaptive MPEG processing, adaptive contrast enhancement, and adaptive color enhancement.  All of these fully integrated HDTV models are Digital Cable Ready with ATSC/QAM digital tuning and a CableCARD slot.  All models include the new Radiance 150 Hi-Bright Lamp, TV Guide on-screen, IEEE1394 connectivity, and dual HDMI digital video inputs.

According to Scott Ramirez, VP of Marketing, "Toshiba was first to market 1080p Micro-Display Projection TV [referring to their earlier LCoS products], and we're back with new TALEN X [light engine]...by combining the Texas Instruments xHD4 1080p chip with advanced optics, a high brightness lamp, DEEP Picture technology, and Xtreme BLAC, our xHD4 1080p models will introduce a new level of clarity and contract into the Micro-Display category."

Toshiba's TheaterWide line of high-definition DLP projection television will include seven screen sizes, ranging from 46-in. to 72-in.  The TheaterWide line will include three 720p models: a 46-in. (46HM95 @ $2,499.99), a 52-in. (52HM95 @ $2,799), and a 62-in. (62HM95 @ $3299.99); and three 1080p models: a 56-in. (56HM195 @ $3,499.99), a 62-in. (62HM195 @ $3,799.99), and a 72-in. (72HM195 @ $4,999.99).  All TheaterWide models will be available between July and September.

Toshiba 62HM95

Toshiba's Cinema Series line of high-definition DLP projection televisions will also include 720p and 1080p models.  With screen sizes ranging from 52-in. to 72-in., the Cinema Series will offer two 720p models: a 52-in. (52HMX95 @ $3,099.99), and a 62-in. (62HMX95 @ $ 3,599.99); and three 1080p models: a 56-in. (56MX195 @ $3,799.99), a 62-in. (62MX195 @ $4,099.99), and a 72-in. (72MX195 @ $5,299.99).  All Cinema Series models will be available between July and October.

Toshiba 62HMX195