Sony Open House 2005
Introduction
On March 8th, Sony invited the press to Caesars Palace in Las Vegas to preview their 2005 line of Audio, Video, and High Definition Television products. In previous years, Sony had held 3 individual Zone Shows for dealers and the press in East Rutherford (NJ), Chicago, and Los Angeles from late February to April. However, since the company moved its headquarters last year from Park Ridge, NJ to San Diego, it was felt that Las Vegas was a more centralized location to bring everyone together to view their new product offerings. With this new venue, the press was able to spend much more time with products.
Televisions — Micro Display
Rear projection LCD Micro Displays officially has been re-named 3LCD to reflect that the technology uses three panels instead of one (like DLP), and Sony unveiled four new Grand WEGA high-definition TV models, ranging in size from 42-in. to 60-in. According to Sony, the technology has been improved to generate natural color reproduction along with exceptionally bright images and striking detail. All Grand Wega models include Cinema Black Pro technology, which enables the displays' advanced iris shutter to automatically open and close according to the incoming signal level. Sony believes it creates brighter whites and better contrast in dark scenes. All models also provide access to Sony's WEGA GATE, an easy-to-use on-screen guide that provides direct access to favorite channels, external inputs and the TV menu.
The new KDF-E42A10 (42-in.) and KDF-E50A10 (50-in.) models feature an entirely new design with a thick dark black bezel, a compact body (14 to 16-in. deep), and seemingly invisible speakers located at the bottom of the set. Both models offer screen resolutions of 1280x720 pixels or 720p native resolution. The other new Grand Wega models, KDF-E55A20 (55-in.) and KDF-E60A20 (60-in.), utilize Sony's proprietary LCD Optical Engine, with Sony's WEGA engine pushing screen resolution to 1366x768; this is more than a native 720p resolution. All four models will be available this Spring. Unfortunately, pricing was unavailable at presstime.
Sony KDF-E55A20
Sony also indicated that it is finally shipping its 70-in. QUALIA SXRD Micro Display. This set was originally introduced at C.E.D.I.A. last September. With image quality at 1920x1080 or 1080p, this 70-in. beauty has been re-priced at $13,000 (up from its original price of $10,000).
QUALIA 006 SXRD
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