MTV, Sprint Announce Content Deal
February 27, 2006 | by Nino Marchetti
Two groups ink a deal which will bring MTV's audio and video programming to Sprint subscribers.
MTV and Sprint today announced they'd teamed to bring video and audio content to the latter's cellular network. Content will be drawn specifically from CMT, MTV, VH1 and Comedy Central.
Under the terms of the arraignment, said the two organizations, select clips from MTV Networks programs as "CMT Insider", "The Daily Show with Jon Stewart", "Laguna Beach" and "Best Week Ever" will be made available for on-demand viewing as part of the Sprint TV line up. In addition, the domestic wireless service will also stream audio from the CMT, MTV and VH1 radio stations and receive original made-for-mobile content.
"Sprint continues to lead the industry in bringing the best lineup of entertainment and mobile content to our customers," said Jeff Hallock, vice president of wireless product strategy and marketing for Sprint. "Now our customers have the flexibility to view compelling programming from CMT, Comedy Central, MTV and VH1. They can also listen to streaming audio channels from CMT, MTV and VH1 - a service that currently only Sprint offers to its customers."
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