Duracell Pushes New Digital Camera Battery

February 01, 2006 | by Nino Marchetti

The nickel oxy hydroxide PowerPix batteries reportedly deliver twice as many digital photos as standard alkaline batteries.

Battery maker Duracell is targeting digital camera users today as they announced a new nickel oxy hydroxide based battery line. Available in AA and AAA sizes, PowerPix batteries should be available starting this month.

The PowerPix batteries, Duracell said, are disposable digital camera batteries which reportedly deliver up to twice as many pictures as an ordinary alkaline battery. These batteries are powered by Duracell's NIOx nickel oxy hydroxide based technology. The nickel oxy hydroxide technology is also found in a line of batteries Panasonic has been promoting.

"Digital cameras are central to consumers' lives, and these sophisticated devices have high energy demands," said Mark Bertolami, vice president of marketing, Duracell, said in a statement. "Approximately three out of four consumers currently power their digital cameras with ordinary alkaline batteries, which can lead to frustrating results. Fueled by an advanced technology, PowerPix will deliver longer-lasting performance and a more satisfying experience - especially for moderate camera users."

Post Your Comment...Comments

Ira Carlin on Feb 2nd, 2006 at 10:14 AM:

There is a better way to extend the power of regular disposble batteries by using the Batter Xtender. This device will enable consumers to safely and effectively recharge 1.2V-1.5V ordinary,disposable, alkline batteries.
The Battery Xtender uses "Smart Charge" micro processor technology to monitor the charging process and automatically shut off the charge when complete. By recharging your alkaline batteries frequently, you can achieve 10++ more time the life of the battery before it is depleted and must be disposed of. Saves a bundle of money when it comes to digital camera demands and at the same time helps reduce negative impact on the environment.

Ira Carlin on Feb 2nd, 2006 at 10:28 AM:

In my previous comment above, aside from the typos, I forgot to add how to find the Battery Xtender.
It can be found at: http://www.batteryxtender.com/

Ian Bell on Feb 2nd, 2006 at 11:44 AM:

Your battery xtender sounds like an interesting product. Any reviews you can point us to?

In regards to the new Duracell batteries, these sound pretty cool. What happens if you use them in other products? Are they digital camera specific? Of course it sounds like they will work with anything, but I wonder if there are things the regular user would have to worry about.

Ira Carlin on Feb 2nd, 2006 at 12:25 PM:

In response to Ian Bell's question.
If you go to http://www.batteryxtender.com/
you will see all kinds of third party reviews and comments listed on the landing page.

Ira Carlin on Feb 2nd, 2006 at 12:35 PM:

Heres another important note about the Battery Xtender.
This device is capable of recharging other rechargeable battery chemistries as well. It can recharge 1.2V-1.5V, NiMH, Ni-Cad, RAM, Titanium, and Zinc Carbon at the same time that your recharging your disposable alkaline batteries!

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